ParentShift offers a satisfying new approach to raising confident, healthy, whole human beings, from toddler to teen. Groundbreaking in both its scope and methodology, ParentShift challenges some of our most popular disciplinary tools — including punishments, threats, bribery, and rewards — all of which, science has shown, sabotage long-term goals we have for our kids. Child development experts Linda and Ty Hatfield, along with award-winning journalist and author Wendy Thomas Russell, dismantle the pervasive myths that have given rise to these tactics and introduce dozens of "toolkits" designed to solve virtually any household challenge while strengthening the parent-child relationship and preserving each child’s self-esteem. Click here to view the media kit.