Relax, It's Just Another Blog

Updated: Jun 25


A blog reverse-engineered from a book? Why not?

There are certain ways of doing things on this planet, and one of them is this: You launch your blog AND THEN you write your book.


It’s classic Seth Godin: Let your ideas germinate and spread online before investing years of your life trying to sell the hard-cover version. It’s the blog experience that matters the most anyway, Godin says. The book is just a souvenir you set on your bookshelf.

This is certainly the advice I took to heart in 2012 when I launched a blog as a precursor for my first book, Relax, It’s Just God. And you know what? Godin was right. It worked out great.

But life doesn’t always go the way Seth Godin plans.


It has been one year to the day that ParentShift: Ten Universal Truths That Will Change the Way You Raise Your Kids hit bookshelves, and here I am, upending the traditional trajectory of these things (not unlike how ParentShift upends the traditional trajectory of parenting!) by finally welcoming you to a blog of the same name.

The truth is that while pondering the weird sort of reverse engineering required to turn a book into a blog, any doubts I had were turned on their proverbial heads, thrown out the window and rendered null by a little something I like to call the COVID-19 pandemic.

Source: National Parent Survey, ZERO TO THREE

Because even though ParentShift is one of the newest and most comprehensive parenting books on the market, pandemic parenting? Yeah, no. We did not see that coming. Add to that a National Parent Survey conducted by an organization called ZERO TO THREE showing that parents are “overwhelmed by [online] sources of help and underwhelmed by the quality of what they're getting," and all of a sudden: This seems like the perfect time to launch this blog.

It's a lot like a dog's purpose, actually: to improve your life.

WHAT YOU'LL FIND HERE: This blog will reflect and expand on ParentShift principles, and apply those principles to real-world situations and current events. I’ll address countless common problems and challenges, and introduce new tactics and positive, practical strategies that will work for your family — not just in the short run, but in the long run. Like my previous blog, I’ll include lots of personal stories and humor. I am the parent of a teenager myself, which means I have 14 years of humble fodder to call upon. (You’re welcome.)


MY PROMISE TO YOU: My promise to you is that I will remain open to criticism and skepticism — in fact, I'll welcome it. If you see a flaw in my logic, call it out. If you have evidence that I'm wrong, I want to hear about it. This is not a place where I’m going to judge how you've been doing things, or lecture you about how ought to be done. It’s a place where we can together discuss the merits of one parenting choice over another, and try things out in real time.

Some of this month’s upcoming posts include:


  • In lieu of brunch: Some great ideas for celebrating Mother’s Day at home

  • Home-schooling in the time of COVID.

  • What to do when your three-year-old uses the F word... appropriately.

  • Why to watch your children’s TV shows, regardless of how shitty they are.

  • Your first 'Quarantine Parenting Challenge' — and it might just change everything.


So please stick around! And, if your comfortable, be sure to forward this to your friends with kids — particularly those who might be feeling overwhelmed and in need of some support and guidance at this strange and difficult time.

Got an idea for a post? Shoot me an email anytime at parentshiftbook@gmail.com.

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