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WHAT WE'RE ABOUT

It's hard to reduce an entire book of ideas and skills down to a single thought. But if we had to say what ParentShift is about in a single word, we'd say you. It's about you.  Because more than anything, our hope is that the ideas in this book will make a strong and positive difference in your family and in your life by offering you real, actionable tools for your real, actual problems.


We also want to mention that we've been where you are right now. We've parented the tantruming toddler, the strong-willed five-year-old, and the fifteen-year-old thinks she's fifteen times smarter than you are. We understand the urge to put the four-year-old in timeout and to bribe the eight-year-old to please, for-the-love-of-all-that's-holy, just do his damn chores. 

We know what it's like to live in a real family with real parents and real kids. That's precisely why we wrote ParentShift.

 
 

SOMETIMES CHILDREN GO STRAIGHT FOR THE GROIN

When you think about it, an awful lot of parenting is just responding. Maybe your kid is trying to talk you into buying him candy at the grocery store. Maybe she is punching her brother in the groin. Regardless of what it is your child has done — positive or negative — you almost always have a duty to respond.


Now this would be a cake walk if the appropriate response was always obvious. And always delivered with thoughtfulness and a clear head. And, while we're at it, it also would be super-helpful if we could dictate the reactions our little ones would have to our thoughtful, clear-headed responses.


But if you've been a parent for longer than three hours, you already know: Parenting is no cake walk. In reality, parents are choosing among a tiny and often ineffective assortment of tools — many of which they've learned from psychologist, teachers and fellow parents, and yet are almost guaranteed to make things worse.

Yelling. Threats. Harsh words. Punishment. Shame. We're all familiar with the usual suspects. When situations spin out of control, they generally involve one or more of these bad boys.

 

"BETWEEN STIMULUS AND RESONSE THERE IS A SPACE. IN THAT SPACE IS OUR POWER TO CHOOSE OUR RESPONSE."

— VIKTOR E. FRANKL,
neuroscientist, psychologist and Holocaust survivor

 

PRACTICAL TOOLS.
IMMEDIATE RESULTS. 

GUARANTEED.

Luckily, bad parenting advice is finally being overtaken by the good, and the most knowledgable professionals in the field of child psychology have given us all the tips and tools we need to raise kind, healthy, happy, resilient kids.


The only hiccup is that rarely are these tools put together in one place, or tied together by a framework that gives parents ready access to these tools when the going gets tough. In our experience, and maybe yours too, many wonderful parenting books and websites either speak too philosophically to be much use, or their focus is too narrow. 

ParentShift gives you the big picture without being too philosophical. And it gives you the practical answers you crave without being to narrow in scope.


Practical tools. Immediate results. Guaranteed.

 

"GOOD PARENTING DOES NOT COME NATURALLY. WHAT COMES NATURALLY IS TO TREAT YOUR CHILDREN THE WAY YOU YOURSELF WERE TREATED."

— ALETHA SOLTER,
developmental psychologist

 
 

IN TRANSLATION

ParentShift is currently being translated into Mandarin and Spanish, and those versions are expected to be available for purchase throughout China, Spain and South America in late 2020.

"DO THE BEST YOU CAN UNTIL YOU KNOW BETTER. THEN WHEN YOU KNOW BETTER, DO BETTER."

— MAYA ANGELOU,

poet

 

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WHAT'S NORMAL
FOR YOUR CHILD?

Not all kids hit the same behavioral milestones, which can make it hard to tell whether your kid's behavior is, well, normal. Sign up for our monthly newsletter below, and we'll send you a complete list of commonly overlooked developmental behaviors for kids of all ages — absolutely free.

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