Becoming a Billionaire after Divorce

Chapter 790 - 299: Settling the Person in Charge of the Micro Short Drama App (Part 2)

Although the works from this period possess certain plots, the duration and form hadn’t yet established a clear concept of micro short drama, leaning more towards the early internet video content forms like micro movies. ""Ah, I know what you’re talking about." Qian Zhi exclaimed excitedly.

Sun Dasheng was not surprised.

Which adolescent boy doesn’t like the... ahem... harmonious content from Youth these days.

The leading lady Zhao Yihuan’s legs are really big, no wait, they’re (oYo) really pale.

"Youth, hehe... Back then we were still boarding at school. One time we climbed over the wall to the internet cafe for an all-nighter, do you remember watching this movie that night?" Qian Zhi suddenly reminisced about the days of skipping class in high school.

"Huh? Did that really happen?" Sun Dasheng is the good kid, doesn’t seem like he ever did such a thing, right?

"Of course, I remember it was the only outrageous thing you, the good student, ever did, so it’s particularly memorable. I think at that time your secret crush ended up with someone else, you had a breakup." Qian Zhi seemed to recall.

"Haha... I can’t believe there was such an embarrassing thing, but I guess it was so humiliating I subconsciously forgot all about it." Sun Dasheng laughed awkwardly.

Thinking carefully, there indeed seems to be such a thing.

But since it’s something embarrassing from the past, better not mention it again.

"Back to the main topic, back then the concept of micro short drama hadn’t yet formed clearly, but this format of drama already showed signs."

"Let me mention one drama, and you surely know it." Sun Dasheng said.

"Go ahead, tell me." Qian Zhi pricked up his ears to listen.

"Never Expected."

"Lalala~~~" Qian Zhi instinctively joined in.

He was a bit surprised, "Wow, that’s true, but it seems like it’s been years, back then we were carefree 2B youngsters."

"Before it, in 2012, Sohu video produced a 15-minute single episode sitcom "Diaosi Gentleman." "

"I remember that one too, the funny foot massage scene is in there, right?" Qian Zhi slapped his thigh and laughed.

Indeed.

Besides fishing, man’s biggest hobby is foot massage.

Qiao Shan’s ability to become a legend in the massage field is inseparable from the pursuit of this part of men.

"Enough, let’s talk seriously." Sun Dasheng put away his smile, starting to seriously educate him:

"In 2012, Sohu’s "Diaosi Gentleman" and in 2013, Youku’s "Never Expected," are important milestones in the development of micro short drama. They achieved good market response with their innovative themes and formats, initially showcasing the potential of micro short drama.

These early micro short dramas had a relatively short duration per episode, with prominent themes and noticeable net sensation, but at the time hadn’t formed a stable audience group or production scale, with relatively limited market attention."

"Your words sound like they are copied from Baidu Baike." Qian Zhi asked puzzledly.

"Rubbish, until a few days ago I was also a layman on this. If I don’t search online for some information, how can I teach you?" Sun Dasheng said annoyedly.

"Alright, I’m listening, go on." Qian Zhi shrank his head, sulking.

"In 2018, iQiyi teamed up with the Joyful Reeds team to release a 3-minute vertical screen short drama "Life Strikes at Me," which became very popular, officially launching "Vertical Screen Con Theatre" and further promoting the development of micro short dramas."

"Haven’t watched it." Qian Zhi shook his head firmly.

"Alright, I won’t read the rest, Youku, Tencent, The Big Three’s later micro short dramas I haven’t really watched either, anyway, you just know about this concept."

"They are not the focus, the explosion of micro short dramas is inseparable from short video platforms, Kuai Shou and Douyin, they are the final pushers, using vast traffic, precisely profiling users, they suddenly pushed micro short dramas to the forefront."

"Got it, no wonder my father-in-law and mother-in-law like to play with their phones every day, turns out they’re watching micro short dramas. I was wondering, they used to take a walk or dance during leisure time, why such a sudden change recently."

Qian Zhi instantly understood the changes happening at home.

"Are the audience for these dramas all retirees like my father-in-law and mother-in-law?"

"Correct, retirees in their age range are the target audience for these micro short dramas." Sun Dasheng praised.

"No wonder their retirement pension is being spent completely every month and they’re asking us for money, I was wondering, turns out the root of it is here, these damn short dramas, aren’t they swindling the elderly’s money?" Qian Zhi said indignantly.

After speaking, he then regretted.

Isn’t this like pointing at the monk while scolding the bald donkey?

Oh dear, my mouth.

He gave himself a slap on the mouth, smiling: "Sorry, I didn’t mean you."

"Haha... that’s where you’re wrong, because just now your words didn’t even mention me."

Qian Zhi looked puzzled.

Weren’t you saying all this to make me take over the company that specializes in micro short dramas?

Did I misunderstand?

Seeing his confused expression, Sun Dasheng pointed at him, laughing: "Yes, you misunderstood, what I want you to take over is the company that runs free micro short drama apps."

"Free?" Qian Zhi was bewildered, how does this free thing make money?

"If you don’t get it, think of it like the West Red Tomato in novel apps, got it now?"

"I know this." Because of work reasons, Qian Zhi doesn’t read novels much now, but he used to be a novel enthusiast right?

"Novels can attract traffic for free, earns advertisement fees, can this trick be used for micro short dramas?" Qian Zhi rephrased: "I mean, the user base for novels is large enough, vendors are also willing to invest advertising money, but the user base for micro short dramas should be much smaller, can advertising pay for the bandwidth?"

"You, underestimate the magnitude of this user group, just wait, you’ll be surprised." Sun Dasheng said confidently.

"But... those users are mostly older seniors, are all the advertisements going to be healthcare products?"

Qian Zhi’s eyes brightened as he said: "Hey, healthcare products are great, healthcare companies have money, willing to spend big because here are all their ’premium customers.’"

He became increasingly excited.

Sun Dasheng’s expression became stranger, timely interrupting his enthusiastic speech: "Alright, no healthcare products, our company doesn’t do such advertising placements."

"Eh..." Qian Zhi’s voice came to an abrupt halt.

Calming down, he also felt the previous comment was inappropriate.

Why did I suddenly become possessed by a crafty businessman?

This was precisely the kind of person I used to hate the most.

Ah, really possessed by greed.

"President Sun, I was really out of my mind just now, please criticize me." Qian Zhi honestly admitted his mistake.

"Alright, anyone in that position might not resist such financial temptation. Now you know why I have to find you to lead this company, right?" Sun Dasheng said emotionally.

"Understood, if no one trustworthy is at the helm, just relying on the vast amount of elderly information our company will have will lead to bad consequences with just one evil thought."

Qian Zhi also understood the intention of his old classmate.

"Yep, the original intent of this company isn’t really about making money." Knowing he understood, Sun Dasheng also began to pour out his heart.

Not making money?

He didn’t quite understand, but was greatly shocked.

"This is genuinely honest talk, not some pretense. Remember this following statement: If the company can maintain a balance of income and expenditure without needing the parent company to keep investing more, that’s great, everyone will have generous rewards, but if losses occur, it’s no big deal, there will be no punishment from the company; I initiated this company with the aim to provide elderly people in the lower-tier market with something to pass the time, solving the loneliness with entertaining activities."

"Those who can receive generous retirement pensions after retiring are a rare minority, most have no money at hand, plus their family conditions aren’t good, their children mostly work in other places, apart from taking care of grandchildren, the elderly don’t have much entertainment, that’s why I had the idea of a free micro short drama APP."

"Let them also enjoy the dividends of technological development in the country."

Using Xiaomi’s Rebus’s words: Don’t let technology sit high above."

"Micro short dramas to the countryside!" Qian Zhifu was inspired and threw out a slogan.

"Hey! That’s a good slogan." Sun Dasheng gave him a big thumbs-up.

"Let’s use this phrase as the company’s slogan!"