parentshiftbook Chapter 195 AdWords Advertising System
Chapter 195 AdWords Advertising System
Chapter 195 AdWordsGG System
The Google press conference hall in Mountain View, California, was brightly lit.
Just half an hour ago, the official release of Google Chrome had already caused a stir in the audience, with its clean and simple interface design...
With loading speeds far exceeding industry standards and unique customization services, every detail is revolutionizing people's preconceived notions about browsers.
The reporters in the audience were typing furiously on their keyboards, trying to convey this amazing moment to global viewers as soon as possible. But the real climax of the press conference was just beginning.
Carl and Riley were seated in the back of the hall, their eyes fixed on the stage.
Carl gently twirled the pen in his hand, while Riley leaned closer to him and asked in a low voice, "What do you think it could be? The browser was already shocking enough, does Google have an even bigger trump card up its sleeve?"
Karl slowly shook his head, not answering immediately, but instead turning his gaze to the corner of the room.
Several well-dressed, but slightly confused-looking middle-aged people were sitting there.
Among them happened to be people he recognized. "If I remember correctly, the man in the blue suit is Clark from Western GG Company, and the woman next to him should be Sophia, the CEO of Creative Workshop."
Why would Google, an internet company, invite its CEO to a product launch event?
The answer is obvious: today's press conference is definitely related to GG.
Riley followed his gaze, then his expression changed to one of sudden realization. "You mean—Google is finally going to enter the GG business?"
Carl didn't respond, but simply refocused his attention on the stage.
Meanwhile, several CEOs of GG Company were talking in hushed tones in a corner of the venue, their faces full of doubt.
Clark from Western Google gave Sophia a wry smile. "I still don't understand why Google invited us. Logically, their product launches should be for tech media and internet company colleagues. What are we, the Google team, supposed to be doing here?"
Sofia's gaze swept over the giant Google banner inside the venue: "Connecting the world, creating the future."
"Whatever the reason, we're already here. Don't forget, Google is the leader in the internet industry now. Our companies are just small businesses compared to it. If we give it some face today, maybe we can cooperate in the future?"
As soon as she finished speaking, the lights in the venue suddenly dimmed again, leaving only a spotlight shining in the center of the stage.
The previously noisy venue fell silent instantly, and even the sound of breathing seemed to be amplified several times over.
Everyone held their breath, their bodies involuntarily leaning forward, their eyes fixed on the stage entrance, the place where the answer was about to be revealed.
A moment later, a tall, well-built young man in a black suit walked onto the stage.
He walked with a steady gait, a confident smile on his face, showing no sign of nervousness in front of the audience.
Almost all the guests present recognized him: Sergey Brin, the current CEO of Google's search business and one of the founders of Google.
Sergei walked to the microphone, bowed deeply to the audience, picked up the microphone, and his clear and powerful voice resounded through the speakers to every corner of the venue.
"Distinguished guests, media friends, and all partners who follow Google, welcome back to Google's press conference."
"We previously launched Google Chrome, hoping to bring users a smoother internet experience. Now, we are about to witness another historic moment as Google brings you an unprecedented internet browser system that will redefine the future of the internet browser industry."
"Boom!" The moment Sergei finished speaking, the hall erupted in chaos.
The reporters in the front row jumped to their feet, their cameras clicking away in rapid succession. The audience in the back rows whispered amongst themselves, their faces filled with shock and disbelief.
Although many people had predicted that Google was likely to launch its own GG system, everyone was still surprised when the day actually came.
One of the major sources of revenue for the Internet is Google, but Google, as the leader in the Internet industry, has never launched its own Google service.
There are various opinions circulating, but from the continuous stream of news, it can be seen that Google is not abandoning the GG business, but rather is creating a unique GG business.
The outside world has always been curious about Google's GG system, which has been shrouded in mystery, and now it has finally been announced.
Sergei seemed to have anticipated the reaction from the audience. He smiled and waited for several seconds until the hall gradually quieted down before continuing, "I know that everyone must be wondering now, what's the difference between our GG system and other products on the market?"
"Please watch a video first. After watching it, I think many of your questions will be answered." With his gesture, the giant screen at the back of the stage lit up, and a meticulously produced demonstration video began to play.
The first thing that appears in the image is the traditional Internet GoG mode, where a GoG window suddenly pops up and interrupts the user's reading while browsing the web; a GoG banner that occupies half the screen obscures key content.
The content from Google was completely mismatched with the users' interests. For example, pushing health supplements for the elderly to young people who like sports—these scenarios made the audience nod in agreement, as this was exactly the kind of trouble they experienced every day.
Then, the screen changed, and Google's GG system interface appeared on the screen.
The deep blue color scheme, combined with the simple layout, is consistent with Google's usual design style.
In the video, a Google Ads user is using the system. He enters the keyword "organic vegetables," selects the advertising area as the San Francisco Bay Area in California, uploads product photos and basic information, and then clicks to generate a Google Ads page.
Within minutes, the system automatically generated three different styles of graphic and textual content.
What's even more impressive is the system's data analysis capabilities. When the user in the video typed "where to buy organic vegetables in San Francisco" into the Google search box, the Google search result immediately appeared on the right side of the search results page.
There are no obstructions to search results, no forced pop-ups; they are simply arranged quietly on the side, highly matching the user's search needs.
The audience was deeply shocked by the scene before them, and gasps of amazement rose and fell.
Riley couldn't help but say to Carl, "This—this is too accurate!"
Carl didn't speak, but simply nodded slowly. He had already realized that the emergence of this GG system might completely change the rules of the game in the internet industry.
After the video ended, Sergei picked up the microphone again, his voice tinged with pride: "As you can see in the video, the core advantage of Google's GG system is its precision and efficiency."
"We all know that the profit model of internet companies is not clear. Currently, all websites on the market are struggling to survive by relying on traditional banner ads and pop-up ads. However, these ads are not only ineffective, but also seriously affect the user experience. This causes user resentment, the ads themselves lose money, and the websites cannot achieve long-term development."
He paused, his gaze sweeping across the audience, his tone becoming even more resolute: "Google has always adhered to the principles of simplicity and cleanliness, so even though Google Revenue can bring us a lot of revenue, we refuse to adopt this kind of annoying Google format. We firmly believe that a good product should balance user experience and commercial value, rather than sacrificing one to benefit the other."
At this point, a burst of enthusiastic cheers suddenly came from a corner of the venue. It was from several loyal Google users who had chosen Google as their sole internet access point because they disliked the pop-up ads on other websites.
At this moment, Google's user-centric philosophy made them feel valued and appreciated.
Sergei smiled and waved in the direction of the cheers. After the room quieted down again, he continued, "So, our engineering team has been looking for a way to generate revenue for the company without affecting the user experience."
"Fortunately, we found it."
"Now, let me officially announce that the Google AdWords (GG) system is officially launched today!"
The moment the words were spoken, cannons on both sides of the stage suddenly went off, and golden ribbons danced in the air.
The slogan "Google ADWords: Making Google more accurate, making business easier" slowly appeared on the big screen.
Thunderous applause erupted throughout the hall, and the flashes of reporters' cameras shone like stars, making Sergei's figure particularly dazzling.
After a brief pause in the applause, Sergei continued to introduce the core functions of the GG system: "Our ADWordsGG system, based on Google's most advanced search technology and data analysis capabilities, can achieve three precise functions."
"The first step is precise keyword matching. When a user searches on Google, we display relevant Google keywords on the right side of the search results page based on the keywords they enter."
"These Google Ads are concise and clear, and will not interfere with the user's viewing of search results. Users will only click to view them if they are genuinely interested in the content."
"The second precision is the precise positioning of the target area," Sergei continued. "We have found that many small and medium-sized enterprises have geographically limited business scope. For example, a cake shop may only serve the Mountain View area."
"If these companies advertise Google Play across the entire internet, then most of the Google Play fees will be wasted on non-target users."
Even if a customer in New York really likes a cake from the Mountain View bakery, they're unlikely to make a special trip to buy it.
He paused, a hint of relief in his voice, "And our ADWords system allows Google users to set their own advertising regions."
"Only users within Mountain View who use Google searches for keywords like 'cake' will be able to see its Google Ads. This way, every penny the Google Ads owner spends is well spent and avoids unnecessary waste."
Upon hearing this, the people from GG Company in the room lit up and exchanged surprised glances.
Sophia quietly told Clark, "So Google invited us because they wanted to collaborate. Small and medium-sized enterprises need to advertise on Google, but Google doesn't have a large number of professional Google advertising production teams. Our Google advertising companies can help them create Google advertising materials and then advertise them through the AdWords Google advertising system."
"Google provides the platform and technology, we provide the ideas and production, and the clients are responsible for paying."
Clark's face was now filled with excitement. "Small and medium-sized enterprises have GG needs, but their budgets are limited, and we don't look at them."
Now with the AdWords system, the demand for Google services from small and medium-sized enterprises will be stimulated. They only need to submit their requests on Google, and Google will then distribute these orders to us to produce content. Although the profit per order may not be high, the sheer volume makes up for it. Quantitative change can lead to qualitative change; this is practically a monopoly business.
Sergei seemed to sense the excitement of the GG company representatives in the audience, and he said with a smile, "In addition to precise matching and precise targeting, our ADWords system has a third precision, which is precise and controllable payment model."
"In the traditional internet gifting model, whether it's a banner gift or a pop-up gift, the gift owner needs to pay for impressions. Regardless of whether users click on it or are interested, as long as the gift is displayed, they have to pay."
"In this model, the investment of GG owners often does not yield the expected returns, and many times it is all for naught."
He then changed the subject, his tone becoming more impassioned: "Our ADWords system uses a pay-per-click model. Users only pay for clicks; you only pay when someone is genuinely interested in your ad and clicks on it."
"If a Google Ads post isn't clicked, even if it's shown 10,000 times, it doesn't cost a penny. This model ensures that every investment a Google Ads owner makes yields a return."
"Pay-per-click?" A murmur rippled through the audience as reporters jotted down notes, eager not to miss a single detail.
"This is so revolutionary! The GG platform has never done anything like this before."
"This greatly reduces the risk for the GG host, isn't that great?"
"But how does Google make money? If no one clicks on Google, won't they have no revenue?"
A mix of doubts and exclamations filled the room, making the atmosphere lively once again.
However, this time Sergei did not explain, but once again emphasized loudly, "The user is always the first principle that Google needs to consider in any product."
He subconsciously turned his head to look in the direction Ernst was, and continued, "To paraphrase our founder and chairman, Mr. Ernst Garfield, the Internet is the Internet, and Google is Google."
The entire audience erupted in thunderous applause and screams after Sergei finished speaking.
Domineering.
This also reaffirmed Google's distinctiveness.
The last company to earn such recognition from Americans was IBM.
Clearly, the old king has already abdicated, and the new king is ascending the throne.
At least those present today, after attending this press conference, mentally equated Google with the American Internet.